What’s on the menu?

#concept #strategy #design #branding #brand-idea #photography #styling

 Small but perfectly formed, Tokyo is a tiny pearl inside Israel’s massive diamond trade center. It’s an ultra-convenient “grab & go” sushi shop with very fresh, high quality ingredients, and also provides high-end catering services for private clients. Our challenge was to create a prestigious brand that would still suit that grab & go concept, conveying the neat, professional Japanese ethos. After one year, Tokyo opened its second successful branch, selling all the sushi they are able to make every day.