What’s on the menu?

#concept #strategy #brand-idea #branding

“I want it fresh!” he told us. “Fresh?” we said. “Fresh like the food is fresh? Fresh like the brand is something new, different, and bold?” “All of the above!” chef Avi Bitton, one of Israel’s most famous chefs declared. No big deal. Our mission was to create a fresh pasta bar in Los Angeles. As we knew and admired Chef Avi’s culinary style, we knew that this brand’s identity had to perfectly reflect the quality of the food: simple, fresh, and soooo good.

Don’t like it? Well Funculo.