What’s on the menu?

#branding #strategy #concept #design #brand-idea #logo #identity #illustration 

Sometimes you find the most amazing things in the most ordinary places. We met this client in his big café, Buy the Way, right beside a gas station. And then we tasted everything, from buns, to breads and pastries, ice cream, coffee, pasta – all made from scratch with their own chefs and central kitchen. Our challenge was to overcome their humble location and help customers understand what was waiting for them right by the side of the road. So, we said – the best things happen “buy the way”…